If you’re not living on the edge …
When was the last time you engaged in a forced marriage?
Everyone should do it.
I’m talking about forced marriage of ideas, ofcourse. What else you had in mind?
Solo ideas, unconnected to problems, or those that come from one specific industry or one way of thinking are not worth that much.
Ideas that combine more than one concept, bridge unrelated fields, reverse assumptions or take on multiple perspectives stride gracefully into innovation lands.
Find the beauty of forced marriages.
Step into the intersection of in-between fields.
Break down associative barriers.
Experience how the number of idea combinations increases beyond any single area when you create analogies of examples and fit them into new realities.
The explosion of concepts at the intersection is what makes it possible for innovators to produce so many remarkable ideas. It gives an incredible advantage to be literally and figuratively at the edge of things.
As the saying goes, if you’re not living on the edge, you’re taking up too much space.